Saucy Minx was honoured to attend today’s official unveiling of GINA GODFREY‘s beautifully decorated giant brain sculpture titled Luminescent which is part of this year’s The TELUS Health Brain Project which is co-chaired by her son, Noah, and his wife, Erica.   Joined also by her husband Paul, Gina explained her participation in this philanthropic cause benefiting the Baycrest Health Science organization.  

This exciting public art initiative showcases A-list artists including: London Kaye, Steven Nederveen, Zombie Boy and Kara Ross among many others. The project aims to surpass the $1.3 million raised in 2016 supporting brain research, care, education and innovation at Baycrest Health Sciences, a leader in the field of aging and brain health. The 2017 collection will feature 100 brain sculptures, designed by a talented group of artists, celebrities and thought-leaders from across North America from July 11 – August 31. The brain sculptures will be on display throughout the summer at locations in the heart of downtown Toronto including the city’s iconic Nathan Phillips Square, The Distillery District, Brookfield Place, Union Station and other popular landmarks. Watch for these “brains” around town…..

Morgan SheardownNoah further explained his family’s involvement…

Thanks to the support of title sponsor, TELUS Health, and media partners Cineplex Entertainment, Clear Channel Canada and The National Post, the 2017 program builds on last year’s success driving awareness for brain health.

Paul, Gina, Erica and Noah Godfrey with "the brain"!
Paul, Gina, Erica and Noah Godfrey with “Luminescent”!

The more than 100 personalities, artists, and creative minds that are involved in the creation of a brain sculpture this year, and in celebration of #Canada150, a selection of high-profile Canadian personalities will also be contributing their creative talent, including renowned news anchor Peter Mansbridge, JUNO-award winner John Mann and Stanley Cup winner Wayne Gretzky.

Several celebrities and media personalities attended today’s launch event at Gina’s gallery on Bloor St East including Canadian music icon Liona Boyd seen here schmoozing with a fellow guest at the refreshment table….20170705_123530…and there’s online influencer Georgina Bencsik (R) with Gina….20170705_123519The Brain Project’s co-chairs Ben & Jessica Mulroney and Noah and Erica Godfrey and committee members are thrilled to be working with global ambassador, actress Sarah Rafferty, as well as notable established art experts to curate this year’s incredible collections of brain sculptures. The curatorial team includes: Sandra Ainsley (owner of Sandra Ainsley Gallery), Sabrina Hahn (Founder & Principal, Hahn Fine Art) and Alissa Sexton (Co-Director, Bau-Xi Gallery).  Follow The TELUS Health Brain Project on social media: Twitter: @TheBrainProj   Instagram: @TheBrainProject_   and please use hashtag #noblankbrains when posting your own brain selfies.20170705_123056

For more information on Baycrest Health Sciences, please visit:

and to view Gina’s other works:

Saucy Minx thanks Chimera Collective for providing all the media information.

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